When it comes to attracting visitors to your website, the idea of offering something for free, like picks, can be tempting. However, it’s important to consider whether or not giving something away for free will actually lead to more conversions and sales in the long run.
The simple answer to this question is no. When you give someone something for free, they expect something in return. But let’s take a closer look at this idea to see if it holds up. Personally, I like to find good information online, and in most cases, I’m not willing to give out my email address, at least not my real one. However, if I do come across good information that’s helpful and insightful, I will return to that website again and again.
If you’re considering posting free picks on your website, it’s important to make them open and available without any type of barrier. In most cases, you’ll get out of your website what you put in. If you use free picks as a tool to get in search results, it will pay off in the long run. However, if you’re using free picks as a lure to try and spring sales, it’s unlikely to be successful. The mathematical conversion rate for this type of sale, targeting search traffic, is very long.
In conclusion, while offering free picks can be tempting, it’s important to consider the long-term benefits and whether it will truly lead to more conversions and sales for your website. By providing valuable information and making it easily accessible, you’ll build trust with your audience and keep them coming back for more.