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Sports betting has become increasingly popular in recent years, and with that has come a rise in the number of people looking to sell picks and advice to those looking to make a profit. However, the reality is that there are not many truly winning handicappers out there, and selling picks when you’re not a winning handicapper can be a risky business.

Firstly, it’s important to understand that the sports betting industry is a highly competitive and unpredictable market. Even the most skilled and experienced handicappers can have losing streaks, and there is no guarantee that anyone will be able to consistently beat the odds over the long term. While there are certainly some people who are able to make a living from sports betting, the truth is that the vast majority of people who try their hand at it end up losing money.

So if you’re not a winning handicapper, what are your options? One option is to try to improve your skills and knowledge of the industry in order to increase your chances of making profitable picks. This can be done by studying sports betting strategies and techniques, following industry trends and news, and practicing your handicapping skills through trial and error.

Another option is to focus on the presentation and marketing of your picks, rather than their actual quality. This is where many websites and services that sell picks come in – they may not actually be winning handicappers, but they are skilled at marketing their picks and convincing people to buy them. This can be done through eye-catching graphics and branding, persuasive language and testimonials, and even offering free or discounted picks to attract new customers.

However, it’s important to remember that ultimately, the quality of your picks will determine your success as a handicapper. While marketing and presentation may be able to help you sell more picks in the short term, if your picks are consistently losing money for your customers, your reputation will suffer and your business will eventually fail.

So what does this mean for someone who is looking to sell picks but isn’t a winning handicapper? It means that you need to be honest with yourself and your customers about your abilities and limitations. If you’re not confident in your picks or your ability to consistently make profitable bets, it may be better to focus on improving your skills or finding a different business venture.

In conclusion, the sports betting industry can be a lucrative and exciting field for those who are able to consistently make profitable picks. However, for the majority of people, selling picks when you’re not a winning handicapper is not a sustainable or ethical business model. Instead, focus on improving your skills and knowledge of the industry, and be honest with yourself and your customers about your abilities and limitations. Only then can you truly succeed in this challenging but rewarding industry.

sean dice

My name is Scott Asher, i'm a writer and and freelance web developer for I have helped sports handicapper services sell more than 250,000 sports picks online and have made more than 1500 handicapping websites. I have a real passion for handicapping sports betting. More than anything I want you to make the most money selling your picks! 25 years in the sports handicapping business.